to Guide children’s books

travel further around the world 



We are committed to partnering with publishers, authors, illustrators, editors, businesses and industrial associations in book publishing industry. 

We conduct market research and analysis, shortlist good titles, and recommend them to publishers whose core business focus is to introduce great books to young readers.

We advise authors and publishers on story and content development, and we introduce books into new markets with tailor-made branding and market entry strategy.

Eventually, we enrich the lives of children around the world by bringing more great books to them.

wellread & boekenreis

Wellread & Boekenreis Agency has roots in the Netherlands, United Kingdom and China. 

We are a small team with great passion.  We assist children to have an all-round development around the world by letting them read more, particularly the children’s books with subjects in psychological and emotional development, and STEAM education. 

Specialized in rights and licensing business, we assist business customers with rights negotiation, translation work, and the sale and distribution of children’s books across print, audio, video and digital channels.

With many years of business consultancy experience in Asia and Europe, our leadership team consists of experts in market entry strategy, public policy, and branding strategy.




our work in the book publishing


Book Rights

We handle rights negotiation and licensing business.


We review children’s books and develop shortlist for specific countries.


We help craft stories and assist publishers in their business expansion.

focus on young readers


Read-aloud books to help toddlers get to know the world and develop their cognitive skills.


They are curious to explorer the world through visual and verbal communications in books. 

8-11 YEARS

The more words they learn, the more they want to reflect knowledge from books into their real life.

12-15 YEARS

Reading by themselves is to boom knowledge and emotional and social development.